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Not Every Comment Is an Objection: Understanding the Difference
In the world of new home sales, it’s all too easy to hear a prospect’s passing remark and jump into “objection handling” mode. But not everything people say during a model home tour is an objection. Some comments are simply observations or thinking-out-loud moments. Knowing how to distinguish between the two can significantly improve your approach—and your chances of building trust with a potential buyer. 1. What Is an Objection? An objection is typically a concern or roadbl
The New Home Playbook
Jan 28, 20254 min read
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